Trust for Public Land
Public education campaign
Coalition building, event management, environmental stewardship
About ProjectThe Trust for Public Land’s Embrace Open Space campaign hired the Aurora team to create and produce a series of 11 natural area events in the greater metropolitan area.
For these events, we prepared and issued invitations, secured refreshments, recruited high profile officials to participate, developed volunteer activities, recruited participants, pitched to the news media, secured a photographer and recording company, ordered tents and sound systems, developed speeches, developed a news hook/theme to attract attention, developed the program of events, arranged for parking, created signage, worked with maintenance to ensure sites were set up for visitors, developed detailed logistics schedules, and created unique elements for each event.
For all events we worked with a partner organization(s) including the DNR, county park commissions, city officials, Camp Fire alumni, Met Council, other NGOs, and community groups. The event at the Bruce Vento Nature Sanctuary featured taping live video testimonials, local Hmong student volunteers, Congresswoman McCollum, Mayor Chris Coleman and local legislators, and media coverage as well as a great spread of food and options for hikes of the BVNS.
At the dedication of the Seminary Fen, we offered a guided hike of the fen, developed a program featuring the DNR Commissioner, offered local apples as part of the refreshment offerings, also did similar events with EOS partnering with the DNR announcing bog with an optional nature tour of the bog and local apples and other refreshments.
Working with Great River Greening and Scott County, we highlighted a volunteer buckthorn clean up complete with lunch and media coverage. At a bison release at Belwin Conservancy, we helped to secure sponsorship from Kowalski’s for the event.
On Green Lake in Chisago City, we worked with alumni of Campfire Girls on protection of a former Camp Ojiketa. Our event featured a program with speakers including the mayor, a campfire, nature hikes around the site, children’s art activities, and significant press coverage.
We partnered with Scott County and Lancer catering for a park dedication, Cedar Lake Farms. The program included remarks by Met Council Chair Peter Bell and a ribbon cutting. A variety of family activities were offered including fishing, petting zoo, face painting, inflatables, and crafts.